In the Alphaverse project for Cardiff City F.C. (Cardiff), I led the art team as Art Director / Art Lead, working in close partnership with the Project Manager to ensure proper production planning, execution, and delivery.

In this role, I provided strong 3D Art Leadership, establishing clear visual guidelines and coordinating the artistic team throughout development. I led the Environment Art & World Building process, overseeing the construction of the virtual city and ensuring aesthetic, narrative, and functional coherence across all environments.

I actively contributed as a hands-on artist in 3D Modeling, architectural development, and set dressing, as well as in Texturing & Materials, maintaining visual harmony in colors, materials, and overall finish to preserve a consistent visual identity.

I also directed aspects of level design, defining composition principles, spatial readability, and user flow. Additionally, I worked on Production Workflow Optimization, structuring pipelines and processes to improve efficiency and output quality.

The project required strong Cross-disciplinary Collaboration, working closely with the programming team on the technical development and implementation of mini-games and interactive systems. I further contributed to Production Planning & Delivery and Project Management, aligning timelines, priorities, and deliverables with the client’s strategic goals.